The USAID’s Protect Wildlife project, together with Rare, recently, held the fourth Campaigning for Conservation (C4C) training for Philippine partners in General Santos City. This was the biggest C4C training in the country so far, with 32 participants from local government units, protected area offices and other organizations from Sarangani and South Cotabato provinces, as well as from Tubbataha Reefs Natural Park in Palawan.
The 10-day hands-on training gave the participants an understanding of how commercial marketing principles could be used for social good. They were taught how to conduct surveys and focused group discussions, input and analyze audience data, and use this information to create a social marketing strategy.
Using Mount Matutum Protect Landscape as the case study site, the C4C graduates mounted a behavior change communication campaign addressing wildlife poaching. They conceptualized and produced a puppet show, a catchy jingle, an activity book and a campaign billboard for the community of Barangay Kinilis in Polomolok, South Cotabato.
C4C aims to teach participants to be adept at evidence-based communications campaigns, which goes beyond knowledge and awareness and promotes positive behavior for conservation. (Protect Wildlife Project)