pwp amnp stakeholders enhance skills social marketing 600pxStakeholders of Aurora Memorial National Park joining in the the social marketing for behavior change workshop

To develop further the foundational knowledge on biodiversity conservation of stakeholders of various protected areas, the USAID Protect Wildlife project and the Department of Environment and Natural Resources (DENR) continue to conduct site-specific behavior change communication and social marketing workshops.

In Baler, Aurora, 20 key local officers from DENR and municipal offices covered by the Aurora Memorial National Park (AMNP) and Mount Mingan gathered in the last week of August 2019 for a three-day workshop. The aim of the activity was to introduce the participants to behavior change communication and social marketing, and to develop concept models for their particular protected and conservation areas.

“I like the concept model because we can make strategic plans from it, since we can immediately see the main problems and how to address them,” said Ronald Maligmen, municipal tourism office staff of San Luis, Aurora. “This will definitely strengthen our policies and will guide us on how to reinforce them better.”

The project’s partnership with DENR focuses on reduction of threats to biodiversity, reduction of poaching and use of illegally harvested wildlife and wildlife products, and improvement of ecosystem goods and services that will benefit wildlife conservation. The project uses behavior change communication to improve attitudes and behavior of communities toward biodiversity and its conservation in target project sites. (PWP/ Meg Yandoc)


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